Panera Bread Is Implementing A Broad Differentiation Strategy

IDENTIFICATION: Currently Panera Bread is implementing a broad differentiation strategy. Panera’s target market focuses on urban workers and suburban dwellers. Panera’s core concept is to create a unique cafà © experience, while providing high quality fresh baked goods. Panera’s long term strategy includes increasing it’s brand awareness, and to become the leader in the specialty bakery-cafà © segment. In order to achieve this goal, Panera plans to expand its locations, boost earnings per share 15%-20% annually, and increase sales 4%-5% at existing locations. While Panera has established it’s short and long-term goals, they still have a few challenges currently hindering them. The key issues that will be addressed in this paper are as follows. †¢ Increase sales of Panera bakery cafà ©s to rival established franchised cafà ©s, and sustain their current sales growth rate †¢ What can Panera do to attach consumers during dinner time hours? 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